Market Research: An overview of the Canadian Chiropractic market.

As a Vancouver-based venture, BackCure has conducted a market research in October 2021 to understand the Canadian Chiropractic market and explore the current practice of patients on receiving chiropractic treatment.

Read about our major findings

#1: Positive perceptions on Chiropractic

Among respondents who have visited a chiropractor, nearly 80% of them agree that chiropractic treatment is effective in different level in soothing chronic body pain. Canadian patients generally hold a positive attitude towards chiropractic.

#2: Most can't tell their actual needs

It is observed that many patients cannot determine the type and level of chiropractic treatment they need. They therefore turned to other specialists and neglect their actual need of seeking help from chiropractors.

#3: Lack of information

73.3% of respondents told us that they are not sure what is a good chiropractor. over 90% of respondents have inadequate information about chiropractor and making it difficult for them to judge what is a good chiropractor.

#4: Complicated background check

65.6% respondents have not taken action to verify the qualifications of chiropractors due to various reasons: 47.8% of them find the execution of background check is difficult, 30.4% find it unnecessary and 17.4% find it time-consuming. It shows that many patients, with or without the desire to verify, do not perform the background check because they find the process troublesome.

BackCure knows your needs and help you identify “suitable chiropractors” with the least amount of time and effort.

What are your thoughts on finding chiropractors? Let us know by commenting below.